“What is this damn thing about?” ~ Steven Pressfield
In Do the Work, Steven Pressfield talks about the challenges of taking on creative endeavors. He says we often get off track because our ideas aren’t refined enough. One way around this is to...
View ArticleSimplify your project for success
Kickstarter works best with projects that have clear outcomes and specific goals. Larger projects with multiple parts are harder to get funded. I will get into the logistics of this a little later. For...
View ArticleIs your project a Purple Cow?
Once you come up with some specific goals and outcomes, start thinking about all the creative things you can do with your project. You want to make the idea of what you are doing as interesting as...
View ArticleMaking Lemonade And Telling A Good Story
After you have added some fun to your project, think about how you are going to tell your story. A powerful tool, that lies at the heart of Kickstarter, is storytelling. Sometimes the way you talk...
View ArticleReward The Patrons
You probably have some ideas for rewards. Some rewards are obvious. For example, if you’re making a book, then a possible reward is a print copy of the book. Other rewards might not be as easy to come...
View ArticleNaming Your Kickstarter Project
I bet you already have a name for your project, but do you have a title? Titles are a little different from names. You can name your project anything you like, but it might not make a good title when...
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